XLSX · Excel · Marketplace

A plan for the first 90 days on Allegro

One account or a Brand Zone, what to list first, how much to spend on advertising each month and what targets to set at 30, 60 and 90 days.

Who it is for: A manufacturer who is opening an Allegro account or restarting one that brings no results.

XLSX · Excel

What is in the file

XLSXA plan for a manufacturer’s first 90 days on Allegro

The sheet lays out the start on Allegro in order: the account model, the range in waves, tasks week by week, an advertising budget by season and targets. Each product gets a role and an entry week based on its price, the segment’s conversion and the break-even point. The advertising budget grows before the peak in searches, not during it.

Start
Start date, entry weeks of the four waves, annual Ads budget, minimum monthly budget, range thresholds, promotion threshold.
Account model
8 YES/NO questions, a recommendation (one account, a Brand Zone or two accounts) with reasons, a list of settings for the start (WOP, the “Brand” parameter, EAN, minimum prices for distributors, bundles) and a comparison of the models.
Range
Up to 30 products; points (price against the market median, segment conversion, Smart, break-even ROAS, market data), role (builds history, main line, premium, test, other brand), wave and entry date.
13-week plan
Tasks from account setup to the 90-day review, dates, person, status, the number of products entering each week.
Ads budget
Searches for the main phrase over 12 months, a 12-month budget from the start weighted by searches in the current and the next month, phase (building history, momentum before the season, season), a chart.
KPIs 30/60/90
10 indicators with a target and a result for each period and a status.
Start-up costs
Costs of the 90 days and the sales that cover them.