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Social media and ad campaigns for manufacturers
We run your Facebook, Instagram and LinkedIn profiles and your Meta, TikTok, Pinterest, X and LinkedIn Ads campaigns. We work only with manufacturers.
Profiles and campaigns we run
- TikTok
- X
Why
Buyers check your profile before they reply
Retail chain buyers, wholesalers and shop customers look at a manufacturer’s Facebook, Instagram and LinkedIn.
An empty profile, or a last post from two years ago, suggests the company may have closed. Our packages keep your profile active: regular posts in your brand colours, about your products.
A profile that looks looked after
Regular posts about your products, offer and industry. Customers see that the company is active and replies.
Credibility at first contact
A new buyer checks whether you are a real manufacturer: products, plant, trade fairs, contact details.
A place for your ads to lead to
Campaigns send people to your profile and your store. An active profile keeps them there and encourages them to buy.
No work for your team
We prepare the graphics, captions and schedule. From you we need photos and product information.
Start
We set up your profiles in 5–7 working days
Facebook, Instagram and LinkedIn with a description, graphics, an ad account and the first posts. All in your company’s name.
- ProfilesA Facebook page, an Instagram business account and a LinkedIn company page. New ones, or your existing ones tidied up.
- Details and descriptionCategory, company and offer description, address, phone, opening hours, store link, contact button.
- LookProfile picture and cover in your brand style, story highlights, LinkedIn page sections.
- Ad accountsMeta Business Suite, an ad account, the Meta pixel on your website, a product catalogue if you have a store.
- First postsThe starter package includes 9 posts about your company, products and offer. From day one the profile shows your company and offer.
Post packages
Regular posts about your products, offer and industry
You choose the number of posts per month. We prepare graphics in your brand style, captions and a schedule, then we publish.
On Facebook and Instagram we publish the same post in each platform’s format. On LinkedIn we write a separate text for businesses.
Products
Photos and specifications, uses, new products, comparisons of variants.
Offer and sales
Where to buy, promotions, season, terms for shops and wholesalers.
Company
Production, warehouse, team, trade fairs, certificates, new sales channels.
Industry
Tips for customers, market news, seasonal dates, holidays and industry days.
Start
Regular posts, so your company profile is not empty.
from$126
netper month
Every month
- 4 posts on one platform
- Graphics in your brand style and captions
- Publishing schedule for your approval
- Short monthly report
Standard
Most popularFacebook and Instagram, run every week.
from$305
netper month
Every month
- 8 posts on Facebook and Instagram
- Graphics, captions and schedule
- Replies to comments on working days
- Monthly report
Active
Facebook, Instagram and LinkedIn for consumers and business buyers.
from$433
netper month
Every month
- 12 posts: Facebook, Instagram and LinkedIn
- Separate LinkedIn texts for businesses
- 4 stories
- Promotion of one post, budget on your side
- Monthly report
Setup and packages without a subscription
- Setup of one profileFacebook, Instagram or LinkedIn: details, description, profile graphics, access.from$64netone-off
- Starter packageThree profiles, Meta Business Suite, an ad account and the first 9 posts.from$331netone-off
- Intensive package16 posts on three platforms, 8 stories and 2 short reels from your materials.from$562netper month
- One-off packages10, 20 or 30 posts spread over a schedule, no subscription.from$254netfor 10 posts
Ad campaigns
Campaigns set up to sell products, not to collect likes
We specialise in campaigns for manufacturers. We match the platform, budget and creatives to your product, margin and sales model, then improve the results every week.
| Platform | Where ads appear | B2C | B2B | Best for | Example starting budget |
|---|---|---|---|---|---|
| Meta Ads | Facebook, Instagram, Messenger | yes | small shops, wholesalers | Sales in your own store and on marketplaces, catalogue ads, remarketing, inquiries from shops. | from $385 |
| TikTok Ads | TikTok | yes | rarely | Products that look good in short videos: home, garden, cosmetics, accessories, food. | from $513 |
| Pinterest Ads | yes | no | Home, interiors, garden, DIY, fashion, decorations. Customers plan purchases in advance. | from $256 | |
| X Ads | X (formerly Twitter) | selected industries | yes | Electronics, technology, automotive, product launches and industry events. | from $256 |
| LinkedIn Ads | no | yes | Retail chain buyers, wholesalers, distributors and purchasing departments, by job title, industry and company size. | from $769 |
Scope
What running a campaign includes
Whatever the platform, we run every campaign to one standard: from account setup, through creatives and optimisation, to a monthly report with sales results.
We make the creatives from materials you already have. If you lack product photos, we can take them in our photo studio (an additional service).
Setup
Ad account, pixel or conversion tag, events (purchase, inquiry), product catalogue, audiences.
Creatives
Graphics, short videos from your materials and copy. Several versions of each ad; we keep the one that sells.
Campaigns
Separate ones for consumers and for businesses: new audiences, remarketing, catalogue ads, lead forms.
Optimisation
Every week we move budget to the ads that bring sales and switch off the weak ones.
Report
Every month: spend, sales or inquiries, cost per customer, ROAS (revenue per $0.26 of ad budget) and a plan.
Sales model
B2C, D2C or B2B: different channels, different campaigns
B2C and D2C mean selling to consumers. The difference is where they buy: in B2C the customer buys your product from a reseller, in D2C directly from you, in your own brand store. B2B means selling to businesses. We set up campaigns and profiles for your model.
B2C: through resellers
When
A consumer buys your product on Allegro, Amazon, in a retail chain or in a partner’s shop.
Goal
Traffic and sales on your listings with resellers.
Channels
Meta Ads and TikTok Ads pointing to marketplace listings, Pinterest Ads. Facebook and Instagram profiles.
D2C: your own brand store
When
The customer buys directly from you, in your brand’s online store, with no reseller.
Goal
Sales in your own store, full margin and returning customers.
Channels
Meta Ads with a product catalogue, TikTok Ads, remarketing. Facebook and Instagram profiles.
B2B: selling to businesses
When
You sell to wholesalers, shops, retail chains and distributors.
Goal
Requests for quotes and new wholesale buyers.
Channels
LinkedIn Ads, Meta Ads for small shops, X Ads. A LinkedIn company page.
Strategy
Campaign strategy included with a contract of 3 months or more
Before you spend anything, we work out where your customers are, how much you can pay for a sale and which platform to start with.
| With a campaign contract of 3 months or more | $0included in campaign management |
|---|---|
| Strategy only, without campaign management | individual quotedepends on the number of products, channels and markets |
What the strategy covers
- 01Products, margin and sales season
- 02Choice of platforms and the order to start them
- 03Audiences: consumers, shops, wholesalers, retail chains
- 04Starting budget and break-even point
- 05Creative plan for the first 3 months
- 06Goals, measurement and review dates
Not sure how to build a sales strategy? Write to us. We reply within one working day with a proposal for the first steps.
Let’s talk strategyWhen
The best time to start
- When your profile is emptyA last post from two years ago makes people ask whether the company is still active.
- 2–4 weeks before adsA dozen or so posts on your profile keep the people who click an ad.
- 6–8 weeks before the seasonCampaigns need 2–4 weeks to learn. Garden starts in February, Christmas in September.
- Before a trade fair or launchLinkedIn and Meta to industry audiences 3–4 weeks ahead.
- With a new sales channelA new store, a start on Allegro, retail next to wholesale. Ads bring the first traffic.
Pricing
Social media and ad campaign pricing
Indicative prices, net. You get an exact quote after a short call about your products and channels.
Profile setup
| Setup of one profileFacebook, Instagram or LinkedIn. | from$64netone-off |
|---|---|
| Setup of three profilesFacebook, Instagram, LinkedIn, Meta Business Suite and an ad account. | from$151netone-off |
| Starter packageThree profiles and the first 9 posts with graphics and captions. | from$331netone-off |
Monthly post packages
| Package Start4 posts on one platform | from$126netper month |
|---|---|
| Package Standard8 posts on Facebook and Instagram | from$305netper month |
| Package Active12 posts: Facebook, Instagram and LinkedIn | from$433netper month |
| Intensive package16 posts, three platforms, stories and reels. | from$562netper month |
Ad campaigns
| Campaign launchAd account, pixel and events, catalogue, first campaigns and creatives. One platform. | from$126netone-off |
|---|---|
| Meta AdsFacebook and Instagram: campaigns, creatives, optimisation, report. | from$254netper month |
| TikTok AdsVideo campaigns from your materials, optimisation, report. | from$305netper month |
| Pinterest AdsProduct and catalogue campaigns, optimisation, report. | from$254netper month |
| X AdsLaunches, events and website traffic, report. | from$305netper month |
| LinkedIn AdsB2B campaigns targeted by job title and industry, lead forms, report. | from$305netper month |
| Each additional platformWhen we run two or more ad platforms. | −25 % of the platform price |
| Campaign strategyIncluded with a contract of at least 3 months. Strategy alone: individual quote. | included with 3 months |
Post packages without a subscription
| 10 postsPublished over about 5 weeks. | from$254netone-off |
|---|---|
| 20 postsPublished over about 2.5 months. | from$459netone-off |
| 30 postsPublished over about 3–4 months. | from$638netone-off |
- Prices are net. We add 23 % VAT.
- You pay the ad budget directly to the platform. We take no commission on it.
- The campaign management price covers a budget of up to $1,282 per month per platform. For a larger budget we quote individually.
FAQ
Questions about social media and ads
Why do you work only with manufacturers?
Because we sell manufacturers’ products ourselves: on Allegro, Amazon, in shops and B2B wholesale. We know the margins, the seasons and how customers buy physical products. We set up campaigns to sell specific products, not to collect likes.
Where do you get photos and information for posts?
From you: product photos, catalogue, price list, new products. To start we ask for a set of materials, then a short update once a month. We make the graphics in your brand style.
Do I have to approve every post?
You can, but you do not have to. At the start of each month we send a schedule with graphics and captions. You have 3 working days for comments, then we publish.
What ad budget do I need to start?
Usually from $385 per month per platform, for LinkedIn from $769. We work out the exact amount in the strategy, from your product margin and sales goal. You pay the budget directly to the platform, with no commission for us.
How much does the strategy cost?
With a campaign management contract of at least 3 months, the strategy is included. Strategy alone, without campaign management, is quoted individually, depending on the number of products, channels and markets.
How long is the contract?
Post packages: a monthly contract, cancellable at the end of any month. Campaigns: we recommend at least 3 months, because that is how long campaigns take to learn and give the first results.
Do you run TikTok and Pinterest without ads?
Post packages cover Facebook, Instagram and LinkedIn. On TikTok, Pinterest and X we run ad campaigns. We set up a profile on these platforms when the campaign starts.
I have profiles, but nobody runs them. What happens to them?
We take them over: we tidy up the description, details and graphics, recover access and get back to regular posting. We do not create new profiles if the old ones can be saved.
Who owns the profiles and ad accounts?
Your company. We set up the profiles, ad accounts, pixel and catalogue in your company’s name. When our work together ends, the whole history stays with you.
Don’t see your question?
Related services
- Marketplaces: Allegro and AmazonAccount, listings and ads that our campaigns lead to.
- E-commerce and fulfilmentYour own store and shipping of orders from ads.
- B2B wholesale platformAn ordering platform for shops and wholesalers.
- Graphics and photo shootsProduct photos in our studio and graphics for ads.
Are you a manufacturer? Let’s see what social media can sell for you
Tell us what you make and who you sell to. Andrzej Kierski will tell you which platforms make sense for your products and what budget to start with.
