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Visibility in AI search: ChatGPT, Gemini and Perplexity for manufacturers

Customers ask AI assistants what to buy and from whom. We check what AI says about your company and improve it.

AI audit and choice of tools from PLN 1,200 net

We check the answers in AI assistants

  • ChatGPT
  • Gemini
  • Google AI Mode
  • Perplexity
  • Copilot
  • Claude
  • Meta AI
  • Grok
  • DeepSeek
  • Mistral Le Chat

Numbers

Customers search in AI before they ask you

ChatGPT has more than 1.2 billion users a week [1]. Business buyers use it to find suppliers.

WorldWeekly ChatGPT users
Weekly ChatGPT users, in millions
Nov 2023100 million
Aug 2024200 million
Dec 2024300 million
Feb 2025400 million
Oct 2025800 million
Feb 2026900 million
Oct 20261200 million

Sources: [1] [12] [13] [14]

PolandInternet users who use ChatGPT

11.2 m

Jun 20259.3 m
Sep 202611.2 m

That many people in Poland used ChatGPT in September 2026. That is 38 % of internet users. [15] [2]

  • 94 %

    of B2B buyers use AI in the buying process. A year earlier: 89 %. [3]

  • 44 %

    of AI search users in the US treat it as their main source of information. 31 % name a search engine. [4]

  • 393 % more

    visits from AI assistants to US stores, Q1 2026 year on year. [5]

  • 8 % and 15 %

    of searches end with a click on a result: with an AI summary and without one. [6]

Only 5–10 % of the sources AI uses are brands’ own websites [4]. That is why reviews, media and directories matter too.

How we work

Audit and implementation once, content and measurement every month

The audit takes 2–3 weeks, the implementation 1–2 weeks.

  • Audit. 30–50 of your customers’ questions in six AI assistants. A report and a 90-day plan.
  • Implementation. Bot access, sitemap, IndexNow, llms.txt and structured data.
  • Content and mentions. Answer pages, product pages, company profiles and trade media.
  • Measurement. The same questions every month: brand share, position in the answer and sources.

What we improve

  • Your website
  • Content
  • Brand mentions
AI assistants

Result

  • Company in the answer
  • Monthly report

Prices

AI audit from PLN 1,200 net

  • AI readiness test for your websiteOne page, about 30 points. The tool is in Polish.Freepreview report
  • AI audit: visibility and choice of toolsWhat AI assistants say about you, which tools to implement and a 90-day plan.fromPLN 1,200netone-off
  • Technical implementationBot access, sitemap, IndexNow, llms.txt, structured data.fromPLN 1,950netone-off
  • Ongoing supportThe same questions every month, a short report and small fixes. Monthly contract.fromPLN 600netper month
  • Content and mentions for AIAnswer pages, product pages, FAQ, profiles and publications.fromPLN 1,800net10 h package
  • Ads in ChatGPTAn account in your company’s name, product feed, campaigns and measurement.Individual offersetup and management

First step

Not sure where to start? Start with an audit

We choose the tools before you spend money on implementation.

Andrzej Kierski

Digital services

Get in touch+48 570 700 085

Free test

Check whether your website is ready for AI

A free test of about 30 points: AI bots, sitemap, llms.txt, structured data and content without JavaScript.

A preview report in about 20 seconds. We do not store the address or the results. The tool and the report are in Polish.

Questions

Questions about visibility in AI search

How is visibility in AI search different from SEO?

SEO is about your place in the list of links on Google. Visibility in AI search is about whether an assistant names your company in its answer. The basics are shared: an accessible website, good content, structured data. On top of that come measuring AI answers and brand mentions.

Will ChatGPT definitely recommend my company?

No. Nobody controls the answers of AI models. We can help AI understand your offer and increase the number of sources about your company. We show the effect every month on the same questions.

How soon will I see results?

Technical fixes work once bots visit the website again, usually after a few weeks. Assistants with search react faster than the knowledge of the model itself.

What do you check in the audit?

We write down 30–50 of your customers’ questions and ask them in ChatGPT, Gemini, Google AI Mode, Perplexity, Copilot and Claude. We note whether AI names you, whom it recommends instead and which sources it cites. We check AI bot access, content without JavaScript, the sitemap, llms.txt and structured data. You get a report, a list of tools to implement and a 90-day plan.

What do you do every month?

One page per question from the audit: “how much does it cost”, “how to choose”, “X or Y”. Product pages with parameters, “from” prices, minimum order and certificates. The same data in Google Business Profile, Bing Places, LinkedIn, directories, on Allegro and Amazon, without spam or fake reviews. Then the same questions in five assistants, traffic from AI assistants in GA4 and a list of work for the next month with the number of hours.

Do I have to change my website?

Usually not. We add files and structured data, fix a few templates and add content. We quote a rebuild of a website rendered by scripts separately.

Does it work in B2B?

Yes. Business buyers ask AI about suppliers and product comparisons. We build the audit questions around your buyers: retail chains, wholesalers, manufacturing companies.

Do you run ads in ChatGPT?

Yes. They have been available in Poland since 24 August 2026 [9]. The ad appears below the answer and, according to OpenAI, does not affect its content [8]. That is why we combine it with work on the website and content.

What do I need to prepare?

Access to the website and Google Search Console. Facts about the company and the products: parameters, prices, certificates. You approve the texts and ask customers for reviews.

Who owns the accounts and the data?

Your company. We set up the Search Console, Bing Webmaster Tools and measurement accounts in your company’s name.

Andrzej Kierski

Digital services

Get in touch+48 570 700 085

Don’t see your question?

Sources

  1. [1]OpenAI, ChatGPT Ads expands to 26 new countries, 21.10.2026.
  2. [2]Wirtualnemedia.pl (Mediapanel data, September 2026), Article on how many people in Poland use ChatGPT, Gemini, Claude and Perplexity (in Polish), 16.10.2026.
  3. [3]Forrester, B2B Buyers Make Zero-Click Buying Number One, 22.01.2026.
  4. [4]McKinsey & Company, New front door to the internet: Winning in the age of AI search, 16.10.2025.
  5. [5]Adobe Digital Insights, Q2 2026 AI-sourced traffic insights, Q2 2026.
  6. [6]Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results, 22.07.2025.
  7. [7]TechCrunch (Alphabet Q2 2025 results), Google’s AI Overviews have 2B monthly users, 23.07.2025.
  8. [8]OpenAI, Testing ads in ChatGPT, 9.02.2026, updated 11.08.2026.
  9. [9]OpenAI, ChatGPT Ads expands across Europe, 18.08.2026.
  10. [10]OpenAI, OpenAI Ads (Ads Manager), as of 22.10.2026.
  11. [11]OpenAI Help Center, Create Campaigns for ChatGPT Ads, as of 22.10.2026.
  12. [12]TechCrunch, Sam Altman says ChatGPT has hit 800M weekly active users, 6.10.2025.
  13. [13]TechCrunch (OpenAI data), ChatGPT reaches 900M weekly active users, 27.02.2026.
  14. [14]OpenAI (statements by Sam Altman and company leaders in the media), 100 million (OpenAI DevDay, Nov 2023), 200 million (Axios, Aug 2024), 300 million (NYT DealBook, Dec 2024), 400 million (CNBC, Feb 2025) weekly users, 2023–2025.
  15. [15]Gemius (Mediapanel), How do Polish internet users use ChatGPT? The results of the report are now available, 8.08.2025.

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