PDF + XLSX · Marketplace

Model Allegro listing: 40 points before you switch on advertising

A checklist to print and an Excel version. Excel calculates the listing’s score as a percentage and points to the 5 most important fixes.

Who it is for: Manufacturers whose Allegro listings do not sell, or who are about to start a campaign.

PDF + XLSX

What is in the file

PDFModel Allegro listing

The checklist reviews a listing across 9 areas, from the thumbnail to reviews. It shows what to fix before Allegro Ads starts. We prepare manufacturers’ listings according to this list.

PDF (5 A4 pages)
An introduction with three figures from our campaign (CTR 5.31% against a typical 1–3%, ROAS 32x, rating 4.95 from 265 reviews), an overview of the 9 areas, 40 points with a ☐ box, a “how to do it” description, the impact (relevance, TOP Offer, CTR, conversion) and a weight of ●/●●/●●●, a score table and “What next”.
Excel
The same 40 points, a YES / NO / N/A status, a weighted score overall and for each area, a rating of “ready for advertising / fix the gaps”, and a list of the 5 most important gaps. Weights are editable.
9 areas
Photos and thumbnail · title · catalogue, EAN and parameters · description and questions · delivery · returns and warranty · price and promotions · Allegro Ads and promotion · service and reviews.

What next