PDF · Shop and fulfilment

Launching a manufacturer’s online shop: 51 points before you start

A checklist to print in eight stages: business decisions, platform, product data, payments and delivery, law, analytics, tests and the first 90 days. With a typical 10-week schedule.

Who it is for: Manufacturers before launching a B2C shop for their brand, or in the middle of an implementation with an outside contractor.

PDF

What is in the file

PDFLaunching a manufacturer’s online shop

The checklist shows what must be ready before an online shop goes live: from a three-month traffic plan to a test return. It points to the typical causes of delays and mistakes at launch, for example missing photos, indexing blocked from the test version and missing redirects. It helps you discuss the scope with the contractor.

PDF (8 A4 pages)
An introduction with three figures (14 days to withdraw and get a refund, 30 days for the lowest price on a markdown, LCP 2.5 s), an overview of the stages, a 10-week schedule (3 stages + 90 days after launch), “How to use”.
51 points in 8 stages
Business decisions · platform and technology · product data · payments, delivery, documents · law and compliance (terms, withdrawal, Omnibus, GDPR and cookies, complaints, BDO, VAT OSS, EAA, GPSR, KSeF) · analytics and marketing (GA4, Consent Mode, Merchant Center, Search Console, Meta pixel) · tests and launch (noindex, 301, LCP) · after launch (test return, weekly report, review after 90 days). A weight of ●/●●/●●● (28 points with a weight of ●●●).
A score table, the “What next” panel and a contact page (Izabela).
References to sheet A13 (platform cost over 3 years).

What next