XLSX · Excel · Marketplace

Competitor and category leader analysis

Paste in the TOP listings from Allegro Analytics. You will see the segments, the leader’s share, the unit price and what is worth taking from the leader’s model.

Who it is for: A manufacturer before entering a category on Allegro, or after a weak start, when one big seller leads the category.

XLSX · Excel

What is in the file

XLSXCompetitor and category leader analysis on Allegro

The sheet breaks the category’s TOP listings into segments, sellers and price bands. It shows how the leader sells: variants, bundles, promotions, a cheap product with high conversion. It compares your unit price with the market and points to the listing features your competitors do not have.

Parameters
Category, period, the “at market price” tolerance, the gap threshold, up to 8 segments with a price unit (running metre, m², piece).
TOP listings
Up to 100 listings from an export; unit price, conversion, average transaction, units per transaction, share, warranty in the title, title length.
Segments
Listings, value, share, transactions, conversion from the totals, sales-weighted unit price, the number of listings with a promotion, a bundle, Smart and a warranty.
Sellers
The list builds itself; share, rank, conversion, promotions, bundles; the share of the largest and of the five largest.
Category leader
The leader in numbers against the category, price bands, bundles and promotions (views and conversion), the listing with the highest conversion, and a list of “what we copy from the model, not from the range” with a decision.
Your position and gaps
Unit price against the segment and the leader with a rating, 6 listing features with a conclusion (differentiator, gap, missing, standard).