Market and Competition Analysis

Market and competition analysis

Conducting analyzes only within the scope of the operation of one's own company leaves only incomplete results in most cases. If it is not supported by research into the market environment, such conclusions cannot be put in the right context. This is why in-depth knowledge of the market position against the competition is the basis for successful development! In a broader perspective, such activities increase the chances of making the right strategic decisions! Competition research is the starting point for:

• business plan development
• entry into the new industry
• customer segmentation
• new product launch

We offer our clients:

Market Analysis

Our activities cover the areas of internet data analysis, meetings with the target group, sales attempts and collecting information from opinion-forming industry leaders. Depending on our clients' needs, we adjust our activities to achieve the best possible results. We have a team of experts who conduct research both in the form of desk research and sales trials on specially selected groups!

When undertaking cooperation, we first set the goal and scope of the study, then we create a plan and present it to the client. When everything is settled, we proceed to research, on the basis of which we create a report. At the end, we discuss the results together with the client and look for the best solutions.

Focus meetings

FGI (Focus Group Interview) research is one of the forms of consumer research. Focuses are about creating discussion groups in laboratory conditions. The group of respondents is selected on the basis of a key and placed in a room where, under the watchful eye of cameras and microphones, the topics discussed are discussed. A moderator watches over the correct course of the research, who guides the interviewees to the key issues from the researchers' point of view.

Focus research allows to qualitatively check the needs of customers. The respondents discuss topics important from the brand's perspective and express their opinions about products or specific marketing solutions. By developing a report on such research, we have the opportunity to present the client with very valuable information about his business.

Badania satysfakcji i lojalności

Podążając za dewizą, że najlepszy klient to zadowolony klient, firmom, z którymi współpracujemy, chcemy przedstawić, że lojalność konsumencka to niezwykle ważny aspekt strategii sprzedażowej. By nie być gołosłownym, wdrożyliśmy specjalny model badań konsumenckich, które sprawdzają, w jakim stopniu klienci byliby skłonni kupić dany produkt lub zamówić daną usługę.

Tworzymy raporty oparte o informacje zwrotne z rynku, dzięki czemu nasi klienci mogą lepiej dostosowywać ofertę, co jednoznacznie wpływa na wzrost sprzedaży. Ważna jest także lojalność względem marki – klient zadowolony z jakości staje się klientem powracającym, a to właśnie na takich osobach bardzo często opiera się większość przychodów.